In this episode, Sophia Enriquez talks to Dr. Rachel González-Martin, a folklorist and Assistant Professor of Latina/o Studies at The University of Texas at Austin. Dr. González-Martin is the author of 'Quinceañera Style: Social Belonging and Latinx Consumer Identities' (2019)and is currently conducting ethnographic fieldwork in minority women owned nail salons across the US for her second monograph focusing on women of color feminist praxis and social entrepreneurship.