Interview by Chicke Fitzgerald of the Game Changer Network showcased on C-Suite Network
Marketing strategy is so important to a small business, yet oftentimes marketing initiatives are relegated to the bottom of a business owner’s to do list -- after sales, operations and finance.
Without some background and training, marketing can seem superfluous and unnecessary.
A focus on sales – and that big sales win -- is more likely to get a business owner’s adrenalin pumping.
Getting the office into shape, hiring under control, manufacturing processes structured and financial processes established can be so neat and structured and satisfying when you cross off the items on your to-do list.
Yet the lack of a comprehensive overarching strategy can lead business owners to decisions that aren’t the best for the company’s long-term health and, in fact, could stifle the organization.
Chinese general and military strategist, Sun Tzu, said it best:
Tactics without strategy is the noise before defeat.
In my book, Marketing Essentials for Small Business, I cover the basics of marketing strategy in simple, direct, easy-to-understand language and direction.
Chicke Fitzgerald is an e𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗴𝗶𝘃𝗶𝗻𝗴. 💡 I zig where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy #͏z͏i͏g͏w͏i͏t͏h͏c͏h͏i͏c͏k͏e
The Game Changer is featured on C-Suite Network.
