Visit http://www.MichaelBrandvold.com This week's episode #222 we comment on a recent article Why Entrepreneurs Need to Be Scramblers by Fran Tarkenton. Fran was the quarterback for the Minnesota Vikings and was known for his ability to scramble. Every band/musician is a entrepreneur and this article has some amazing advice that can be applied directly to every band, every musician.
"You come up with a plan, but no matter how much time you spend preparing, there’s a good chance something will happen that you weren’t prepared for. The play starts to break down. When a product doesn’t sell like you expected, a marketing campaign flops, a new competitor moves into your market, you have to do something. I still scramble. I look for a way to get closer to my goal and find something that works. If one thing isn’t working, then change it. Stay focused at all times on what’s going on and keep moving. Never stand still and let the defense knock you down."
You can read the article at http://gosmallbiz.com/why-entrepreneurs-need-to-be-scramblers/
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at www.MichaelBrandvold.com
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As a teenager in the Pacific Northwest, Jay Gilbert smuggled his Canon AE-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.
He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Online Marketing artist-friendly.
If you are interested in speaking with Jay about what he can do to assist with your marketing needs contact him online at www.label-logic.net
