In this episode, Heather Gordon, Managing Director at Acast and co-chair of the IAB Canada Audio Committee, takes us on an engaging journey into the world of podcasting. Heather shares what makes podcasts uniquely powerful, from the intimate connection between hosts and listeners to the unparalleled opportunities for advertisers to reach highly targeted, loyal audiences. Whether you’re a podcast enthusiast or an advertiser looking to tap into this dynamic medium, Heather’s insights into ad strategies, audience engagement, and cutting-edge innovations are invaluable. Don’t miss this compelling conversation—tune in from start to finish to gain expert knowledge on maximizing the potential of podcasts!
