In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with Virginia Harrison, Ph.D., Assistant Professor at Clemson University, to dig deep into a question many nonprofit professionals fear to ask out loud: Why do donors leave? With a background in public relations and firsthand fundraising experience, Dr. Harrison brings both academic insight and real-world perspective to the increasingly vital topic of donor stewardship.
Drawing from her research, Dr. Harrison outlines the seven reasons long-time donors walk away, even after years of involvement. From lack of responsible reporting to weak engagement, poor recognition, legal and policy missteps, organizational instability, and a fading sense of social fit, the message is clear: stewardship is not fluff, it’s strategy. “I don’t want to just be a checkbook,” one donor told her. They want impact, community, and communication that goes beyond the thank-you letter and holiday fruit basket.
Dr. Harrison emphasizes the power of meaningful engagement. It’s not about inviting donors to every ribbon-cutting and hoping they post it on LinkedIn, it’s about tailoring involvement to their passions and skills. Whether it’s mentoring a scholarship recipient or lending financial expertise to a capital campaign, donors want to feel useful, respected, and connected. And for smaller nonprofits feeling under-resourced, Dr. Harrison reassures that personalization doesn’t mean perfection, small groups and natural social connections can still build a powerful community of philanthropy.
The episode closes with a reminder that stewardship isn’t something that happens after the gift, it’s what makes the next one possible. In a world where fundraisers are often pushed to “just go get the money,” Dr. Harrison’s research reframes stewardship as the fuel, not the fluff, of long-term fundraising success. Or as a colleague succinctly put it: “Stewardship is the fundraising that happens in between the asks.”
