Bryan Gray became an entrepreneur at the ripe old age of 14 and later led two companies onto the Inc. 500 List. Today, Bryan serves as Chief Executive Officer & Neuro Selling Practice Leader for the Revenue Path Group (RPG). He is also President of MediaSauce, a contributing member of RPG, and leads the business development and strategic direction of both the organization as well as client work.
Show Notes:
On this episode of Small Business Matters the podcast, Bryan Gray shares his insights on neuromarketing, the importance of understanding the buyer's decision-making process, and understanding the "Why You" and "Why Now" in the sales process.
Key Points in this Episode:
• Contributions to SB [0:02:07]
• Becoming an Entrepreneur [0:02:56]
• Three Deadly Cs of B2B Sales [0:04:09]
• Connecting Value to Marketing Efforts [0:06:16]
• Understanding the Buyer [0:06:58]
• The Customer's Decision Process [0:08:50]
• Mistakes Small Business Makes [0:11:00]
• Getting Your Name Out There [0:13:02]
• Why You, Why Now [0:15:00]
• Marketing and Sales Collaboration [0:16:30]
• Neuromarketing: Messages that Resonate [0:18:11]
• Tools for Understanding Your Audience [0:20:12]
• Examples of Marketing Success and Failure [0:24:17]
• Rapid Fire [0:28:49]
• Takeaways [0:32:00]
• ebook Offer [0:34:32]
