Many of you may know my guest for episode 31 for his contributions with the Memphis music scene and the Shelby County school system. However, Peppa's story begins growing up in the South Memphis community. As a graduate of White Station High School he was introduced to the music business early on by DJ Paul. This relationship flourished into artist management and Peppa becoming the Vice President of Def Jam South and being very instrumental in Yo Gotti's career. Take a listen as Peppa gives the raw and uncut stories of Memphis artists breaking into the business and how he continuously reinvents himself within the industry. As of today, Peppa has found a bigger purpose which is philanthropy. He walks us through how he developed the billboard campaign for Shelby County Schools in addition to improving school registration through his community engagement projects. Although Peppa is heavily involved with the school system, his love for music has not wavered. On Sept 2nd, Peppa is presenting the Memphis Legends Rap Concert featuring some of your favorites such as Tommy Wright III, Skinny Pimp, Gangsta Blac, Gangsta Boo, Playa Fly, La Chat, Al Kapone, DJ Squeaky, DJ Zirk, Criminal Mane, SMK and Gangsta Pat. Only Peppa could pull something off of this magnitude.
