Episode 30. Greg Lindsay chats with Dr. Henrik Haenecke, member of the Management Board for Berlin's public transport operator, BVG. Dr. Haenecke tells us all about how Jelbi, Berlin's groundbreaking all-in-one app Mobility as a Service platform came about and how it works. BVG took an incremental approach to implementing this ambitious experiment. The public transportation operator needed to convince private sector mobility providers to join forces and integrate by offering to share customer data, and reconcile with transit weary Berliners through an audacious marketing campaign.
