From the mind of a start-up CEO, we will talk Customer Centricity in Startup Culture. Nine-year content management veteran, Emilia Chagas, CEO and Co-Founder of Contentools, a Silicon-Valley bred all-in-one content marketing platform, talks the importance of focusing on the customer and content as you scale your business. Emilia covers what content creators need to grow in the Customer Experience Economy. She will dig into the importance of knowing and understanding your buyers’ persona, creating content that triggers the interest of customers, using the marketing funnel to convert, aligning content with company goals, and the future of CX according to Silicon Valley.
Emilia Chagas is co-founder & CEO of Contentools.com, an all-in-one content marketing platform that has helped +1,000 marketing teams plan, create, distribute and analyze online content. As a content manager for over 8 years, Emilia has lead video, book, and web-based content projects in both Enterprises and SMBs.
To learn more strategies to scale-up and manage your company's content, head to: contentools.com/blog
Access the transcript on our blog at https://voicesofcx.com/customer-centricity-inside-startups-emilia-chagas/?utm_source=soundcloud&utm_medium=description
Follow Emilia Chagas
LinkedIn: www.linkedin.com/in/emiliachagas/
Twitter: @emilia_chagas
Customer Experience Ebooks: www.worthix.com/resource-page
Customer Experience Blog: blog.worthix.com
Worthix's Artificial Intelligent CX Survey: www.worthix.com
