Ryan Hamilton and Worthix's CEO Guilherme Cerqueira discuss what CX executives and marketers can start doing today to better understand decision rationality and improve their customer's experiences.
Associate Professor of Marketing at Emory University’s Goizueta Business School and the co-author of The Intuitive Customer, Dr. Ryan Hamilton’s research investigates shopper decision-making: how brands, prices and choice architecture influence decision making at the point of purchase. His findings have been published in some of the most prestigious peer-reviewed journals in marketing and management.
His research findings have also found an audience in the popular press, having been covered in The New York Times, The Wall Street Journal, Time, USA Today, The Financial Times and CNN Headline News. Dr. Hamilton’s research and teaching are focused on identifying some of the surprising ways firms can use psychology to better understand and serve their customers.
Access the transcript on our blog at https://voicesofcx.com/how-to-drive-and-impact-customer-decisions-ryan-hamilton/?utm_source=soundcloud&utm_medium=description
Follow Ryan Hamilton
LinkedIn: www.linkedin.com/in/ryan-hamilton-49b3321/
Customer Experience Ebooks: www.worthix.com/resource-page
Customer Experience Blog: blog.worthix.com
Worthix's Artificial Intelligent CX Survey: www.worthix.com
Follow Guilherme Cerqueira
LinkedIn: www.linkedin.com/in/guicerqueira/
Twitter: @guicerqueira
Follow Mary Drumond
LinkedIn: linkedin.com/in/marydrumond/
Twitter: @drumondmary
