The MAT space has traditionally done very little in the way of marketing due to how underdeveloped the space is as well as the high demand for services from Medicaid patients. But, like addiction treatment and psych hospitals before them, as more and more providers have entered the space in a maturing market, reliance on being the only provider in town is no longer a viable strategy.
BrightView is far ahead of what were once many of its much larger competitors because they started marketing back in 2019 before any MAT providers were doing so. Colin Jeffries, VP of Marketing, gives us insights into their reasoning and strategy in this episode of the Recovery Executive Podcast.
