Bringing a company out of bankruptcy is hard. Taking over marketing for an acquisition that's bringing in far less revenue than you thought it was is also very hard. Former CMO of both Foundations and Promises, Kathy Frossard, walks us through lessons learned through two large acquisitions.
In particular, we discuss the viability of a national brand play in commercial SUD and why no one to date has been able to successfully accomplish it, though many have, and are, trying. We then discuss our thoughts on what to do differently in order to make that happen.
