The Hive Life takes an introspective look into Episode 106 of Influencing Entrepreneurs. In this episode, the hosts (Jarod Latch and Tim Baier) and Cassmer Ward discuss Knowmad Digital Marketing (Diona Kidd) and understanding marketing strategy is important than advertising. Diona Kidd shares how Knowmad Digital Marketing spends time with their partners to learn what the expectations, focus, desired outcome, and ability to fulfill are before any resources are used in marketing.