It’s Time for a New Kind of Advertising Agency
Dave Dye has just launched a new ad agency in London – Love or Fear – focused on a return to common sense and emotionally big ideas when it comes to selling stuff. Having worked for many of the best agencies in the world, he and his team have set about attempting to answer the million-dollar question: how do you run an agency if you aspire to do really great work?
He also shares the results of a fascinating, 6-week experiment he did with the chalkboards outside his local delicatessen, where he endeavoured to apply his thirty years experience to see if he could increase their sales of fine foods and other cheesy comestibles.
Dave’s podcast – Stuff From The Loft – is essential listening for anyone in marketing and advertising and an amazing resource for anyone planning to venture into the business.
Links:
Stuff From The Loft: https://davedye.com/tag/podcast/
https://www.loveorfearltd.co.uk/
Dave’s rationale behind the launch of Love Or Fear: https://tinyurl.com/vl9hs84
Orange ‘Future Thoughts’ : https://www.youtube.com/watch?v=KaKzEN8KoUM
Dunlop ‘Tested For The Unexpected’: https://www.youtube.com/watch?v=NLWWtgqDG2M
Keep an eye out for ‘Advertising Unplugged’ – his new book, coming soon.
A Pint With Seaniebee
Please subscribe to support the podcast: www.patreon.com/seaniebee
Audible Feast list of Best Podcast Series of 2016 & 2017: https://tinyurl.com/ya5yj9vs
50 Best Podcast Episodes list 2016 &2017: https://tinyurl.com/y7ryajat
Release date: December 10th 2019
Runtime: 39m
Recorded: Cork
