This first outside (and rather noisy) episode is about what happens when you lose a 9-year-old child to leukemia and what you do about it. Together with Professor Miles Prince, Grant Rutherford set up The Snowdome Foundation following the death of his daughter, Chloe, and has since raised over $17m to fight blood cancer – the third highest cause of death by cancer.
He charts his life story and rise to the top of the ad industry, where he was responsible for Seaniebee’s favorite Aussie commercial of all time. This week, Grant took the creative helm of The Monkeys - one of Australia’s most progressive ad agencies.
Please donate to The Snowdome Foundation here: http://tinyurl.com/zx4kv8a
Chloe’s story: http://tinyurl.com/guhz54y
Snowdome recently won the 2016 Telstra national charity award:
http://tinyurl.com/gmfdhau
The Carlton Draft ad is here: http://tinyurl.com/mcrbrym
Release date: September 30th 2016
Runtime: 28m
Recorded: Sydney
