Ferdinando is a founding member and creative director at Johannes Leonardo (New York). Born in Parma, he was classically educated in Ancient Greek, Latin and philosophy, which he credits with his inbuilt curiosity and ability to think creatively in abstract terms.
His roots run deep: from advertising, through art, photography, fashion, economics, magazine publishing and the recent co-authorship of the inspiring book – We Can’t Do This Alone – with Jefferson Hack.
We learn how the future doesn’t necessarily need to be as bleak and dystopian as many are forecasting; why it’s important to understand that every life choice we make is far-from-final; how the ‘younger you’ should be your biggest critic as you advance through life; and why the bigger the problems we have, may mean the bigger the life that we’re actually living.
We Can’t Do This Alone – http://tinyurl.com/z9xk9el
The Gold Lion winner for Adidas Originals – http://tinyurl.com/hjwjhjw
Johannes Leonardo – http://tinyurl.com/2f9uexu
Release date: November 20th 2016
Runtime: 25m
Recorded: Cannes
