Recorded just prior to the recent sexism scandal at J. Walter Thomson involving Chief Communications Officer, Erin Johnson and erstwhile Global CEO, Gustavo Martinez, today’s podcast welcomes the woman who previously sat in Erin’s seat at the agency. Sam DiGennaro set up her own PR company DGC Communications ten years ago and talks about how corporate America can suck the soul out of you; how critical it is for companies today to work off platforms of honesty, authenticity and doing good; we also discuss the future of newspapers; whether advertising or PR is the more manipulative discipline; and Sam also shares great tips and advice for anyone thinking of taking the plunge and setting up on their own. In January, she was honored as one of the Top 20 Women in PR 2016 by PR News.
Release date: March 20th 2016
Runtime: 33m
Recorded: New York City
