Kubi Springer is an award-winning International Brand Consultant and Trainer with 24 year’s experience in brand marketing.
Starting her career in 1996 she has worked with some of the biggest brands in the world including Nike, L’Oreal, Blackberry, MTV, Rio Ferdinand, Diddy, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin.
In October 2019 her book, ‘I Am My Brand’ was released and shortlisted for the Business Book Awards, ‘Best Marketing Book’ category.
In this episode we talk about how brand is an emotional connection with your desired audience and what you can do right now to build your brand in these uncertain times.
Whether you’re a CEO, MD or Employee, everyone has a part to play in brand awareness. We talk about the importance of involving the whole of an organisation in building the brand and how junior members of your team can support senior members right now.
We also talk about the importance of mindset including a very powerful story about a wolf and a dog.
https://www.shebuildsbrands.com
https://www.kubi.tv
Twitter: @kubispringer
Instagram: @shebuildsbrands
Amazon UK: I Am My Brand
