KBUT spoke with Gunnison-Crested Butte Tourism Association Director John Norton about strategies the organization will use to attract clientele to the area in 2018. The idea is to focus on areas where the Gunnison Valley has a competitive advantage over other resort towns in Colorado.
Norton says the main areas the TA will zone in on are steep skiing and mountain biking. He also says that recent years have been spent solidifying Crested Butte's place as a mountain bike mecca, and now efforts can be put towards flyfishing.
