In this episode of ICommunicate, Mark Altman, Founder of MindsetGo, is joined by Susan MacConnell, a LinkedIn lead generation strategist and creator of The Client Connectorᵗᵐ method. Susan is also the president of Diversified Sales Solutions, which compliments her sales career that spans over 20 years. They discuss strategies to leverage LinkedIn to make a good first impression and simple content strategy ideas on how to secure meaningful connections.
Segment 1:
Being self-enterprising through LinkedIn or other social media outlets is something we know we should be doing, but it often feels like a daunting task. What kind of first impression should we be setting for potential connections? What strategies can we use so that we’re getting the most out of LinkedIn and the connections we’re making?
Segment 2:
We’re often under the impression that engaging over messaging takes an incredible amount of skill -- but all it really takes are a few engaging questions. What strategy should we be entering conversations with over LinkedIn messages that will engage our connections? At what point during the conversation have we earned the right to sell our product or service?
Segment 3:
With LinkedIn, we only have one opportunity to make or break a potential connection -- so we better make sure we’re making the best first impression that we can. How can we gauge what the best approach is for a potential connection based on their profile and our toolkit? What parts of our LinkedIn profile should we prioritize when editing our page?
Segment 4:
We should be viewing our LinkedIn as a reflection of ourselves and our assets, creating a sales pitch all in one spot. How should we organize our profile to effectively build credibility and advertise our skill set in an engaging and seamless way? How can we create opportunities for interaction that don’t feel agenda-driven?
