notes:
https://en.wikipedia.org/wiki/John_Taylor_Gatto
https://web.archive.org/web/20130517062832/http://johntaylorgatto.com/chapters/index.htm
https://en.wikipedia.org/wiki/The_Century_of_the_Self
https://en.wikipedia.org/wiki/Edward_Bernays
https://en.wikipedia.org/wiki/Frederick_Winslow_Taylor#United_States
https://en.wikipedia.org/wiki/Factory_model_school