notes:
https://www.youtube.com/watch?v=bz0oxIZ3xIg
https://en.wikipedia.org/wiki/Straw_man#Steelmanning
https://www.thedailybell.com/all-articles/editorials/wendy-mcelroy-beware-of-kafkatrapping/
https://rationalwiki.org/wiki/Motte_and_bailey
http://slatestarcodex.com/2014/11/03/all-in-all-another-brick-in-the-motte/
https://en.wikipedia.org/wiki/Ad_hominem
