In this episode of the Go Beyond Pursuant Listening Experience, we sat down with Jeff Patrick, CEO of Cohort3. Jeff gives us the ins and outs of livestream fundraising after his research firm just released the Livestream Fundraising report. Per the report: Livestreaming is new, it’s different, and it very likely represents in many ways the future of individual giving for the nonprofit sector. That’s a big statement, of course, and particularly in light of the common refrain from people seeing their first livestream broadcast. “So, people watch other people play video games? For hours?”
Some top takeaways from this episode include:
- The three things you need to get started in livestream fundraising
- The "aha" moments that Jeff had in researching the livestream fundraising phenomenon, like the fact that out of the 2.1B hours of broadcast hours viewed, 1.2B of the livestreams viewed are non-gamer streams.
Download the report here: https://www.cohort3.com/livestream
