The growth of the consumer Internet has left many companies awash in analytics data. In this O’Reilly Podcast episode, I talk with William Plummer, chief strategy officer at TalkingData, about how to make sense of it.
Plummer’s key message is that companies need to embrace what he calls “smart data.” Smart data is an evolution of the “big data” idea that enterprises have been pursuing for about a decade now. Plummer links smart data to the two developments that have transformed the practice of data science over the last couple of decades: the arrival of nearly universal connectivity and the advent of the consumer internet.
