Laura Klein and Kate Rutter chat about what is wrong with personas and how we can make some important tweaks in order make them more useful for design and communication.
This podcast is a cross-post from the User’s Know podcast (http://www.usersknow.com/podcast), and is republished here with permission. The podcast also is available on iTunes (https://itunes.apple.com/us/podcast/what-is-wrong-ux-users-know/id980133198).
