Let’s talk to Yvette Tetteh, a food entrepreneur based in Ghana who has an outpouring of knowledge about best practices in starting your own venture. Yvette shares how compelling it is to do business in Ghana; while learning that business is more straightforward than it seems, she also knew the product and market well enough to “just go for it”. One of the more heart-warming lessons during her entrepreneurial journey taught Yvette that consumers in Ghana are happy to support a ‘made in Ghana’ label even when the product may not be as well-known. Tune in to hear more about Yvette’s story about starting a thriving dried fruits business from her mum’s kitchen to creating a ‘no-waste’ model, and keeping her conviction to succeed throughout the process.
