When Luke’s Bánh Mì opened in the CBD, the response was extraordinary. Queues ran down Little Bourke Street, and more than 1,200 bánh mì were sold that first day. In fact, customers were averaging two or three each, so the real number was far higher. I went to the preview and then couldn’t resist coming back the very next day just to see it all unfold. I even filmed the line, and for the first time ever, something I posted went viral. But the real story is bigger than one opening. Luke Vu is a third-generation Vietnamese baker whose journey began in his family’s bakery in Ho Chi Minh City, with memories of wood-fired bread and early morning deliveries on his bike. After moving to Melbourne and completing a university degree, Luke still couldn’t shake the pull of the bakery. The lure of bread, pâté and pickles was too strong, and he soon set up his own shop, first in Reservoir, then in Moonee Ponds and South Melbourne, where the bánh mì quickly became local fixtures. That history, and the hard work behind every detail, made the leap into the city all the more powerful.
