On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful.
On this episode we discuss:
• The Ithaca Cold-Crafted brand story
• How small brands can compete against category giants
• Gaining distribution for emerging brands
• Production scale-up challenges
• Maintaining profit along the journey
• The role of social media
