I researched my words and wrote three lines
Good keywords are hard to find
You gotta know what the people search
and upload all that to adwords
Add negatives and max cpcs,
more targeting that's what you need
site links, ad space increases
but what do all these numbers mean
This is the adwords blues, adwords blues, whatever matchtype i choose. My ads show up but wont get clicked whatever kind of words i pick.
I pay too much cus of my bad click through while they are drinking champagne down in mountain view.
Always looks so easy but is hard to do
Wish got more traffic from yahoo
search's a funnel not one last click
the right attribution that's the trick
broad match sends ROI to hell
burned my budget but did not sell
affiliates bid on my brand terms
my bid management just never learns
This is the adwords blues, adwords blues, whatever matchtype i choose. My ads show up but wont get clicked whatever kind of words i pick.
I pay too much cus of my bad click through while they are drinking champagne down in mountain view.
bidding, budgets, display ads
all the frequencys are capped
ads rotating so is my head
quality score is turning red
all just ends in a bidding war
and I can' take it any more
that's the last line that i will sing
tomorrow i start booking ads with bing
This is the adwords blues, adwords blues, whatever matchtype i choose. My ads show up but wont get clicked whatever kind of words i pick.
I pay too much cus of my bad click through while they are drinking champagne down in mountain view.
(c) 2011 by Marc, SEM fm
