In this episode, I sit down with Tyler from Alpen Optics to unpack the remarkable comeback story of a brand built on grit, innovation, and customer-first values. From Alpen’s humble beginnings in California to its revival under Explore Scientific, Tyler shares the journey of honoring a legacy while charging forward into the future of optics — red dots, thermals, rifle scopes, and all.
We dig into:
How Tyler’s military background shaped his approach to leadership and customer service
Alpen’s commitment to lifetime warranties, even for vintage gear
The challenge of standing out in a saturated optics market
The role of technology and consumer feedback in product development
Faith, fatherhood, and why relationships still matter most
Whether you're a seasoned hunter or weekend warrior, there’s something here for anyone who values quality glass and authentic storytelling.
📍 “If I succeed, we all succeed.” — Tyler
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https://linktr.ee/Bucks_Of_America_Podcast
