Every person and business has a brand, whether that brand is being articulated or not. Who we want to appear to be, the story we want behind our faces, this is our brand.
Show Notes:
0:07 - Intro
1:20 - Selling stories
3:35 - Red Bull
6:05 - Transcendent ideas
10:40 - Why people buy
12:30 - Drawing attention
14:20 - Spokespeople
23:20 - Public identification
26:32 - Embodiment
31:58 - Self-creation
38:54 - Brand identity
43:28 - Fitting in vs. individuality
48:08 - Loner creativity
51:10 - Ego in power
56:36 - Grace
Resources:
Nike https://www.nike.com/
Apple https://www.apple.com/
Red Bull Athletes https://www.youtube.com/channel/UCblfuW_4rakIf2h6aqANefA
REI https://www.rei.com/
Carhartt https://www.carhartt.com/about
Black Rifle Coffee https://www.blackriflecoffee.com/
The Four Loves | C.S. Lewis https://www.amazon.com/Four-Loves-C-S-Lewis/dp/0156329301
Elvis Biopic https://www.imdb.com/title/tt3704428/
Carl Young Myth Quotes https://www.azquotes.com/author/7659-Carl_Jung
David Goggins https://davidgoggins.com/
Earnest Hemingway https://www.britannica.com/biography/Ernest-Hemingway
The Kardashians https://www.hulu.com/series/the-kardashians-7840bf30-f440-48d4-bf81-55d8cb24457a
Maverick | Top Gun 2 https://www.imdb.com/title/tt1745960/
