We learn how storytelling impacts all parts of life, including the life of the brand-consumer relationship. Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Sell with a Story, Lead with a Story, and Parenting with a Story. This podcast is brought to you by Gwynne Sound, a recording studio and sonic branding agency.