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A25 Founder Tahnee Perry shares the importance of thinking about AI differently. AI isn't taking your job, but someone using AI will. At the intersection of human behavior and marketing is a perfect playground where psychology meets technology. Forget obsessing over the "perfect" prompt, use AI to improve your prompts. Look at what you're doing today and elevate beyond execution tasks. Focusing on the things AI can't do, like empathy, creativity and system architecture. Use AI for ideation and research but not replace the human element of writing. For CMOs, the time is now to elevate performance by creating formal AI policies, structured training and giving teams the right tools.