Joyful Business Revolution Founder & CEO M. Shannon Hernandez shows that messaging is still at the heart of effectively connecting with your very human customers and prospects. She shares her fascinating journey from teaching 8th graders in Spanish Harlem to helping early stage companies scale through authentic storytelling. A drive for continuous learning is everything. "Your business, your company, your organization is only going to grow as far as you grow yourself." Purpose driven founders are rejecting that growth must be had at all costs. She sees a big hunger for transparency, integrity and ethical marketing that respects people's intelligence, energy and time. Less pain-point manipulation, more focus on excellence. "Do less, but do it better." And through it all, leaders need to embrace three strategic levers: Clarity, Kindness and Joy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
