Zappi CMO and co-author of "Brand Global, Adapt Local" Nataly Kelly shares how the essence of global strategy is prioritization and knowing when to say "NO." Recognizing inherent domestic biases and taking more of a start up mindset is invaluable to ensuring global strategies are locally inclusive. Meaningful innovation is often inspired from markets with the greatest resource constraints (hint: listen to your local teams). Bringing empathy every day is what truly separates exceptional leaders from just good enough: "They're not leaders because they want the title. They're leaders because they want to make a difference."
