Human Brands Win CEO & Executive Advisor Lindsay Tjepkema shares how long term business wins don't come from vanity metrics. They come from unmeasurables like relationships, trust and authentic human connection. The more AI floods the market with generic content, the more humanity becomes your ultimate differentiator. Leaders are under constant scrutiny around every word and action, with your intentionality shaping your culture. Invest in real relationships, which means less talking and more listening.