The "Mary Poppins of Marketing" Emma Clayton reveals the real crisis CMOs face in creating positive impact in their organizations. With 32% less senior marketing roles, fewer truly marketing-qualified leaders in roles and a diminshed seat at the C-suite table, the challenge is huge. Reclaiming marketing power and respect starts with executing well as an exceptional leader focused on the "Three Cs": Curiosity, Clarity and Conviction. "You don't get what you deserve. You get what you work for. You get what you communicate."
