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Forecastable CEO & Co-Founder Alex Buckles shares how asking the right questions is crucial to developing the right partnerships that generate sustainable results. Consider if an opportunity is strategic, helps reduce churn, or an enabler for opening new accounts to avoid the trap of activity versus impact. Not all relationships are created equal., and the hardest seasons reveal who is really in your corner. At the end of the day, exceptional leadership is all about avoiding a culture of complacency.