Consumer behavior research examines all aspects of purchasing behavior – from pre-purchase activities through to post-purchase consumption, evaluation and purchase decision activities.
In this episode of Campus on the Common, we speak with Dr. Naa Amponsah Dodoo, about Consumer Behaviour Research and its implications for marketers and advertisers and product managers.
ABOUT OUR GUEST...
Dr. Naa Amponsah Dodoo's research revolves around her fascination with evolving new media technologies, its role in digital and social media environments, and subsequent influence on consumer psychology and behavior in offline and online realms. Primarily, she explores the effects of individual traits and contextual aspects of digital communication on persuasion.
