To reach the baby boomers, senior living operators are going to have to offer them something more than engagement.
Instead, the baby boomers will want the flexibility to make their own choices about how they live their lives. That's the belief of Watermark Retirement Communities President David Barnes, and the thesis behind the company's Elan and Elite collections of luxury senior living communities.
In this episode of Transform, learn:
-- How Watermark is preparing to meet the demands of the boomer generation
-- Why Barnes sees Watermark as an "associate-centered" company
-- What the provider is seeing in terms of recovery in its markets and how long that might last
