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This week we talk to Richard Petrie, former NZ Black Caps cricketer, coach and consultant who now specialises in advising architectural firms on optimising their sales and marketing.

Richard shares the same passion and curiousity on human behaviour, nature and biases so we have a great conversation based on his big cerebral brain.

We talk about finding out what people want and helping them get it as well as him taking me through a live persuasion exercise (spoiler alert: he’s very good!).

If you want to get better at persuading and influencing people – personally or professionally – this show is a masterclass for you.

Show Notes:

To find out more about Richard and what he does visit: richard@mt2.co.nz

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