This week we got super lucky to convince best-selling author and world top 10 sales podcast host Andy Paul on the show.
Andy is a massive advocate for human connection when it comes to effective selling. He shares many insights gathered from a 50 year career in sales when he first started out with Apple.
We talk about showing up as you as a sales person, the importance of creating memorable buying experiences, why follow up questions are vital, important difference and distinction between knowledge and understanding your prospects and why AI and machine learning will never replace human-based selling.
Andy also shares his 4 core pillars of selling: connection, credibility, curiousity and generousity.
Plenty to listen and learn in this show Team. Enjoy!
Show Notes:
To find out more about Andy feel free to connect with him on LinkedIn: https://www.linkedin.com/in/realandypaul/
Make sure you also follow and subscribe to his excellent podcast – The Sales Enablement Podcast: https://podcasts.apple.com/us/podcast/sales-enablement-podcast-with-andy-paul/id1046045197
To buy his latest book click here: https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: http://www.linkedin.com/in/stjohncraner
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For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (https://www.ruralsalessuccess1.com/programme-invitation)or for mangers with our Rural Sales Manager Mastery™ programme here (https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)
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