“What’s an idea you wish your market would buy into?”
This week we welcome Philip Morgan to the show who is a positioning and specialisation coach.
Phil is based in Montana US and specialises more in the tech entrepreneur and services space but the wisdom he has and shares is as applicable to Ag. He is deep, articulate and cerebral thinker.
Phil and I talk about what effective positioning is and isn’t, why most companies can’t specialise, the importance of Point Of View and how it helps you differentiate, the role of trademark ideas and why bravery, discipline and generosity work best if you want to succeed and cut through in a commodity world.
Show Notes:
To buy or sample Philip’s book: https://philipmorganconsulting.com/positioning-manual/
For Philip’s example of fantastic specialisation case studies: https://philipmorganconsulting.com/specialization-examples/
To contact Phil directly: philip@philipmorganconsulting.com
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