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Description

In this episode, Natalie, a profit expert, shares her insights on common pricing mistakes, the importance of understanding one's salary as a business cost, and the need for effective communication of value to clients.

St John and Natalie delve into the critical aspects of pricing and profitability for businesses such as:

- Psychological barriers that prevent business owners from pricing confidently and the strategies to avoid discounting while still providing value, emphasising the importance of planning for profitability and understanding the client's perspective to establish a successful pricing strategy

- Intricacies of pricing strategies, emphasising the importance of understanding client value, the role of commitment in pricing, and the power of language in sales conversations

- Effective proposal strategies and the necessity of documenting discounts and assumptions to ensure clarity and maintain profitability

The conversation highlights actionable insights for business owners to enhance their pricing models and client engagement.

If you want to start your journey of pricing profitably and find out more about Natalie and what she offers go to: ⁠⁠www.NatalieCoombe.com⁠

To connect with Natalie in LinkedIn, go to https://www.linkedin.com/in/nataliecoombe/

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Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/
(or join our Facebook Group below to get a free online copy).

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For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz