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I discuss the new Members Best Financial Interest obligations with Jonathan Steffanoni from QMV Legal. Under these new rules, will super funds be able to spend money on improving their web sites, on running campaigns to select cohorts of members about their insurance or investment selections, or on developing new lifecycle products? Does it matter if that expenditure is reflected in employee salaries, or is paid to contractors or third party service providers? What evidence will funds need to provide to justify these expenditures?