Jordan March, the managing partner of the McPeak Team at SERHANT., joins UrbanDigs' Noah Rosenblatt and John Walkup for a deep dive into tactical marketing: what it is, what it's all about, effective strategies, pitfalls to avoid, things to focus on, etc. Jordan has an extensive background in marketing and knows how to get and maintain consumer engagement as they work toward an eventual closing in a results-driven manner. If you're working with buyers, sellers, renters, or even just trying to build your reputation, Jordan drops some solid takeaways on how to set up a performance-based framework. Grab a pen and paper - you'll want to take notes!
Highlights:
2:22 - What is tactical marketing?
5:40 - The four marketing segments
10:40 - First steps
14:05 - Best ways to connect with consumers
17:55 - Importance of following up - "Don't spray and pray!"
20:05 - Best practices and common mistakes
23:00 - How to measure success
Jordan's Sites:
https://www.serhant.com/people/jordan-march
https://www.serhant.com/teams/4/the-sean-mcpeak-team
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