Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.
While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations.
In this session, DeepIntent CEO Chris Paquette will discuss the challenges behind accurately measuring the success of a campaign, the importance of optimizing patient and HCP campaigns based on real-time business metrics using Rx data to gain valuable insights into clinical behaviors, and how DeepIntent Outcomes addresses these issues; resulting in campaigns that are more informative for both patients and providers, and yield better patient outcomes.
