In 1998, an article was posted in the Harvard Business Review titled 'Welcome to the Experience Economy', introducing the concept for the first time as an economic evolution from the Agrarian, Industrial, Service, and now Experience economy (https://hbr.org/1998/07/welcome-to-th...).
But what is the Experience Economy, and how can businesses position themselves to take advantage of this next phase?
- The Negative side of Technology (3:18)
- The Progression of Economic Value (4:24)
- Glossier: A Retail Experience (10:23)
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