Have you ever organically received a shoutout from one of your celebrity idols? It's a pretty cool feeling if you have. The creators behind the app 'Cameo' believe in the value derived from shoutouts, and has created a platform to inorganically replicate the celebrity shoutout. Essentially, for a fee, you can ask a celebrity to give you a shoutout!
Want Brett Favre to give you a video shoutout? That will be $500...Snoop Dogg? That will set you back $3,000! It seems a lot of people are willing to pay for this short-term experience, and the platform is growing rapidly. In fact, in July 2019 the company raised $50M, fulfilling an average of 2,000 video requests per day, with the top earners making well over 6-figures.
https://techcrunch.com/2019/06/25/cameo/
So what can this tell us about the rise of the shoutout culture, and also the rise of influencers as celebrities receiving micropayments for micro-commercials or endorsements/shoutouts?
- The evolution of television commercials (6:22)
- Cameo by the numbers (7:36)
- The new form of celebrity endorsements (10:02)
- Getting influencers on the payroll (13:04)
- Digital Experiences (13:59)
- Do celebrities value time or money? (19:46)
- Trading time for money (20:29)
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