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Billy Price became paralyzed at the C6 level at age 18, just as he was starting his freshman year of college. Lying in his hospital bed, he could not imagine what his life would look like; the challenges seemed insurmountable and the future uncertain. But he took one hurdle at a time and went on to finish college with an engineering degree and to work for the FAA for 15 years. He also married and, recently, became a father. Now 22 years after his injury, Billy has taken the leap into full-time entrepreneurship with his company, BILLY Footwear (https://billyfootwear.com/). Born out of Billy’s desire to put on his own shoes despite his limited hand function, BILLY Footwear has now rocketed into the mainstream fashion world as a universal shoe design that looks great while making putting on shoes a snap for children and anyone else who does not want to deal with laces or Velcro. How did he do it? Listen to this podcast to hear the full story of how someone with SCI and no entrepreneurial know-how created a successful company—including the ups and downs and a disaster or two along the way. After listening, please give us feedback using this survey: https://is.gd/sciforumpod